matomo-org/matomo
Matomo is a leading open-source, privacy-focused web analytics platform that provides complete data control and insights for websites and apps, serving as an ethical alternative to commercial solutions.
Core Features
Detailed Introduction
Matomo, formerly Piwik, is a powerful open-source web analytics platform designed to give users full control over their data. It's a self-hosted PHP/MySQL solution that allows ethical data collection, visualization, and analysis from websites and applications. Positioned as a leading privacy-focused alternative to Google Analytics, Matomo empowers organizations to make better decisions while ensuring data privacy and ownership. It's widely adopted, used on over 1.4 million websites, and backed by a strong community committed to ethical data practices.